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Website Development Companies Hiring Guide

Need help finding the right agency? Researched by David J. Brin and edited by Tony Furnas
Choosing a website development company you can trust is no easy task, but UpCity is here to help! Browse our list of the best web development companies in the United States and make an informed decision using validated customer reviews, portfolios, awards, detailed service offerings, and more.

An expert development team needs to take many things into consideration while building your website: backend development, front-end, user experience, and the general design of your website. Building an ecommerce website? That may come with an additional set of challenges. Choose your next partner from our hand-crafted list with confidence.

UpCity offers objective, independent research and verified user reviews. We earn compensation from some providers who sign up for sponsored profiles. Learn more about our trusted providers.

Location
Any/All Available
Provider's minimum per-project cost
Any/All Available
Up to $1,000
Up to $2,500
Up to $5,000
Up to $10,000
Up to $25,000
$25,000 or more
Provider's minimum retainer cost
Any/All Available
Up to $500, monthly
Up to $1,000, monthly
Up to $2,000, monthly
Up to $5,000, monthly
$5,000 or more, monthly
Industry Expertise
Any/All Available
Attorneys
Automotive
Business Services
Construction
Dental
E-Commerce
Education
Energy
Entertainment
Finance
Fitness
Food/Beverage
Government
Healthcare
Home Services
Hospitality
Industrial
Non-Profit
Politics
Real Estate
Restaurant
Retail
SaaS
Sports
Startups
Travel
Businesses provider works with
Any/All Available
Small Businesses: 1–250 employees
Medium Businesses: 251–999 employees
Enterprise Businesses: 1000+ employees
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5,395 Provider(s)Last Updated: November 6, 2025

ColorJar

Chicago, IL, US See Location
In today’s competitive world, a winning brand is a game-changer. ColorJar gives brands the edge they need to achieve top performance and become a champion in their category.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$10,000 or more
Provider's minimum retainer cost
Retainer minimum
$5,000 or more, monthly
Provider updated information on 5/16/2023
Services Offered
Website DevelopmentBranding
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Industry(s):
Sports | Food/Beverage | Fitness | Real Estate | Hospitality | Business Services

Colorado Web Impressions

Colorado Springs, CO, US See Location
Colorado Web Impressions specializes in Colorado SEO, Web Design, Social Media, and Internet Marketing. Proudly serving Denver, Colorado Springs, Pueblo, and the surrounding areas.
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
Less than $1,000
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 3/18/2022
Services Offered
Website DevelopmentWeb Design
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Industry(s):
Restaurant | Real Estate | Home Services | Dental | Automotive | Attorneys

Column Five

Costa Mesa, CA, US See Location
Column Five is a creative content agency based in Southern California and Brooklyn. We help brands discover and tell their best stories.
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Businesses provider works with
Works with
Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$10,000 or more
Provider's minimum retainer cost
Retainer minimum
$5,000 or more, monthly
Provider updated information on 2/25/2020
Services Offered
Java DevelopmentWebsite DevelopmentWooCommerce DevelopmentContent Marketing
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Industry(s):
Business Services
Commune Communication - marketing, design, advertising, social media, branding and brand strategy.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$5,000 or more
Provider's minimum retainer cost
Retainer minimum
$2,000 or more, monthly
Provider updated information on 6/20/2019
Services Offered
Java DevelopmentWebsite DevelopmentWooCommerce DevelopmentBrandingAdvertisingView All Services (8)
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Industry(s):
Business Services
Small business digital marketing agency. Our objective is to find solutions to your challenges, increase sales, decrease ost, automate and standardize your business. We provide small businesses with access to the budgets and resources that give large corporations advantages in the marketplace.
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Businesses provider works with
Works with
Small, Medium
Provider's minimum per-project cost
Per-project minimum
Less than $1,000
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 4/26/2019
Services Offered
Website DevelopmentWooCommerce DevelopmentDigital Marketing
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Industry(s):
Construction | Automotive | Business Services
How to Hire a Website Development Company | UpCity

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Connect - Your Mississippi Web development and design company. Our team of developers are current with the latest technologies. We fit the right solution to the challenge using Content Management Systems, Enterprise Business Software Solut...
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
Less than $500, monthly
Provider updated information on 8/20/2019
Services Offered
Software DevelopmentJava DevelopmentWebsite DevelopmentWooCommerce Development
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Industry(s):
Business Services
5 blocks from the Grand Street L train, this 30,000 sqft building boasts multiple private rooms, an outdoor garden space, a rooftop and handcrafted furniture. \ Affordable space, perfect for effective event coverage, photography/video, filmmaking , event, promotions, business meetings/ TEDtalks, and non-profit productions.
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Businesses provider works with
Works with
Small, Medium
Provider's minimum per-project cost
Per-project minimum
$5,000 or more
Provider's minimum retainer cost
Retainer minimum
$1,500 or more, monthly
Provider updated information on 7/31/2019
Services Offered
Website DevelopmentVideo Production
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Industry(s):
Business Services | Entertainment

Cornett

Lexington, KY, US See Location
Cornett is a full-service advertising and integrated marketing agency with a reputation for powerful creative, bleeding-edge strategy and deep relationships with its clients. We love big, complex challenges and attack them with heart and resolve. Our average client relationship is over 15 years ... yes, years. For our clients, Cornett is a trusted marketing partner.
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Businesses provider works with
Works with
Enterprise
Provider's minimum per-project cost
Per-project minimum
$5,000 or more
Provider's minimum retainer cost
Retainer minimum
$5,000 or more, monthly
Provider updated information on 9/11/2019
Services Offered
Website DevelopmentJava DevelopmentDrupal DevelopmentInstagram MarketingCreative AgenciesView All Services (14)
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Industry(s):
Business Services

Cossin Media

Worcester, MA, US See Location
Cossin Media is a creative web design firm, eager to help your business get online with your first or your NEW website. Our team is ready to help you business flourish online, and we have tools and expertise to make it happen quickly and affordably. As a small business owner, we recognize that price is very important to you. That's why we work very hard to keep our prices extremely competitive so you can keep more money in your pocket when launching your website.
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
Less than $1,000
Provider's minimum retainer cost
Retainer minimum
Less than $500, monthly
Provider updated information on 2/14/2020
Services Offered
Website DevelopmentSEOWeb Design
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Industry(s):
Business Services
Content marketing is a way to provide valuable information to your desired audience while promoting your brand and building trust with customers. By partnering with us, you will learn from a team that ensures positive results while truly caring about your business; when you succeed, we succeed. Through the proper use of search engines, social media, and quality content, we not only educate our clients, we make them industry leaders.
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Businesses provider works with
Works with
Small, Medium
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 12/21/2020
Services Offered
Website DevelopmentWooCommerce DevelopmentDigital Marketing
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Industry(s):
SaaS | Retail | Non-Profit | Industrial | E-Commerce | Business Services
Crack-Ajax is a one-stop shop WordPress agency. From designing your custom WordPress theme to developing your custom WordPress plugins we got you covered. In addition, we specialize in customizing Woocommerce and Gravity Forms, no matter the complexity your objective. We also offer WordPress support, optimized hosting with maintenance and security & help with content, SEO, image procurement, video production and digital marketing. We'll delight you with our client-centered customer service.
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Businesses provider works with
Works with
Small, Medium
Provider's minimum per-project cost
Per-project minimum
$5,000 or more
Provider's minimum retainer cost
Retainer minimum
Less than $500, monthly
Provider updated information on 7/31/2024
Services Offered
Website DevelopmentWooCommerce DevelopmentWeb Design
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Industry(s):
Business Services
Create and Associates' work encompasses brand strategy and identity, marketing strategy and implementation, websites and digital experiences, exhibitions and installations, products and packaging, advertising and communications, architecture and interiors. With over 50 years of combined experience, we’ve served organizations of all sizes, from start-ups and companies with no marketing function, to some of the largest and most sophisticated organizations in the world.
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Businesses provider works with
Works with
Small, Enterprise
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 8/16/2019
Services Offered
WordPress DevelopmentWebsite Development
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Industry(s):
Business Services

CreatiVertical

Lake Tapawingo, MO, US See Location
CreatiVertical is a Graphic Design, Web developer and Digital Marketing company located in the greater Kansas City area. We specialize in producing web design, rebranding businesses, and developing effective marketing strategies for businesses in the KC metro area, and the Virgin Islands. We improve brands, optimize web user experience, manage online campaigns and improve lead quality to improve marketing ROI for small to medium-sized businesses.
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Businesses provider works with
Works with
Small, Medium
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 1/21/2020
Services Offered
Java DevelopmentWebsite DevelopmentWooCommerce DevelopmentDigital MarketingWeb Design
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Industry(s):
Real Estate | Finance | Travel | Business Services

Creative DSM

Des Moines, IA, US See Location
Creative DSM is a boutique digital & social marketing service specializing in the event and wedding industry. We design digitally optimized strategies guiding customers to conversion; ultimately freeing up time for business owners.
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
$1,000 or more
Provider's minimum retainer cost
Retainer minimum
$1,500 or more, monthly
Provider updated information on 5/16/2019
Services Offered
WooCommerce DevelopmentMagento DevelopmentWebsite DevelopmentJava DevelopmentTwitter MarketingView All Services (15)
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Industry(s):
Food/Beverage | Entertainment | Retail | Hospitality
Creative Propulsion Labs is a full-service marketing, business solutions and creative agency in Miami, Florida. Our diverse team lives and works on the cutting edge, allowing us to deliver modern solutions to our clients’ modern challenges. We focus on mobile-first, data driven and ROI-centric strategies and practices.
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Businesses provider works with
Works with
Small, Medium
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
$5,000 or more, monthly
Provider updated information on 11/21/2019
Services Offered
Drupal DevelopmentWebsite DevelopmentDigital Marketing
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Industry(s):
Business Services
We are a creative design and digital agency that partners with companies to create excellent creative marketing that generates a highly effective response.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$1,000 or more
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 10/21/2019
Services Offered
Website DevelopmentWeb Design
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Industry(s):
Business Services
A culture-focused marketing agency.
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Businesses provider works with
Works with
Medium
Provider's minimum per-project cost
Per-project minimum
$10,000 or more
Provider's minimum retainer cost
Retainer minimum
$2,000 or more, monthly
Provider updated information on 2/5/2020
Services Offered
Website DevelopmentCreative Agencies
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Industry(s):
Business Services

Cresco Group

Chattanooga, TN, US See Location
Cresco Group is a Chattanooga, TN, based business and consumer integration and marketing company that provides an array of consulting and marketing services to business, non-profit, and governmental organizations. We specialize in consumer integration, business optimization, and marketing.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$1,000 or more
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 5/21/2019
Services Offered
Java DevelopmentWebsite DevelopmentWooCommerce DevelopmentDigital Marketing
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Industry(s):
Business Services
Crooked Tooth Media can help any business or professional to develop a steady stream of online traffic leads and sales. Crooked Tooth will take the time to discuss your industry, your competition, your needs and your goals. We will then custom develop a program that performs to meet those needs and goals.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
Less than $1,000
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 8/30/2019
Services Offered
Website DevelopmentSocial Media
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Industry(s):
Business Services

CrownCom

Buffalo, NY, US See Location
We develop every bit of the way. No matter when we are needed, we make sure to make time for everyone. Working around the clock to make sure our customers are happy is what separates us from the rest. We would rather treat you like family so we can build a relationship that is strong enough for trust and confidence all while providing professional results. In the end its simple, Our goal is to give you a perfect, custom-built business solution.
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Businesses provider works with
Works with
Small, Medium
Provider's minimum per-project cost
Per-project minimum
$5,000 or more
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 1/10/2020
Services Offered
Website DevelopmentWooCommerce DevelopmentWeb Design
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Industry(s):
Business Services

Crux Creative

Milwaukee, WI, US See Location
A Milwaukee 360° creative & marketing agency that delivers solutions with brand development, trade show exhibits, permanent exhibits, interactives and digital marketing. From graphic design, logos, websites, trade show exhibits, museums, history walls to PPC, SEO, automated marketing and much more.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$10,000 or more
Provider's minimum retainer cost
Retainer minimum
$1,500 or more, monthly
Provider updated information on 3/12/2021
Services Offered
WooCommerce DevelopmentWebsite DevelopmentInstagram MarketingCreative AgenciesContent MarketingView All Services (12)
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Industry(s):
Sports | Non-Profit | Healthcare | Government | Finance | Construction
Cube Creative works with small businesses, schools, and faith-based organizations to create search engine optimized websites and inbound marketing plans. We are also a HubSpot Certified Agency.
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
$1,500 or more, monthly
Provider updated information on 4/2/2024
Services Offered
Website DevelopmentWeb Design
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Industry(s):
Business Services | Non-Profit | Industrial | Home Services | Education | Construction
Cultivation Network, Inc. is an experienced, full service marketing agency providing website design, mobile applications, search engine optimization, social media management, digital footprint reports, strategic marketing plans and marketing consultation.
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
$500 or more, monthly
Provider updated information on 9/24/2020
Services Offered
Website DevelopmentWooCommerce DevelopmentWeb Design
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Industry(s):
Attorneys | E-Commerce | Food/Beverage | Real Estate | Restaurant | Retail

CurlyHost

Grand Rapids, MI, US See Location
CurlyHost has had its hand in over 450 WordPress website projects since 2011 and each one has guided our understanding of what works and what doesn't in an evolving market. We enjoy what we do and can't wait to partner with your company to find a way to tell your story online in an engaging and thoughtful way. Let's find a way to work together!
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider updated information on 6/18/2019
Services Offered
WordPress DevelopmentWebsite DevelopmentWeb Design
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Industry(s):
Business Services
Helping business owners attract more leads, make more sales, and generate more profit without wasting time & money on tactics that don't matter.
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Businesses provider works with
Works with
Small, Enterprise
Provider's minimum per-project cost
Per-project minimum
$5,000 or more
Provider's minimum retainer cost
Retainer minimum
$1,500 or more, monthly
Provider updated information on 7/5/2020
Services Offered
Website DevelopmentSEODigital Marketing
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Industry(s):
Healthcare | Home Services | Finance | Dental
Cuttlesoft is a creative product development agency. We craft beautifully designed and highly scalable solutions for web, mobile, IoT, and the cloud.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$10,000 or more
Provider's minimum retainer cost
Retainer minimum
$5,000 or more, monthly
Provider updated information on 10/6/2020
Services Offered
Java DevelopmentWebsite DevelopmentDigital Marketing
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Industry(s):
Startups | SaaS | Healthcare | Finance | Education | E-Commerce

D Custom

Dallas, TX, US See Location
We are a content marketing agency born from D Magazine, the nationally acclaimed city magazine. We work with leading brands to deliver the valuable content customers are looking for online and in custom publications. Our managing editors, writers, designers, and strategists work as a natural extension of your team, ensuring that everything we create aligns with your strategy.
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Businesses provider works with
Works with
Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$10,000 or more
Provider's minimum retainer cost
Retainer minimum
$5,000 or more, monthly
Services Offered
Website DevelopmentContent Marketing
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Industry(s):
Business Services

D-Tech Media

Rochester, MN, US See Location
D-Tech Media offers website design and development, hosting, SEO, Analytics, and Inbound Marketing solutions to help grow your business.
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
Less than $500, monthly
Provider updated information on 10/18/2019
Services Offered
Website DevelopmentWooCommerce DevelopmentWeb Design
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Industry(s):
Business Services
D2 Branding ignites brands, corporations, start ups and personalities to achieve the best brand positioning in the market to...Tulsa Marketing Firms.
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Businesses provider works with
Works with
Small, Medium, Enterprise
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider updated information on 8/5/2019
Services Offered
Java DevelopmentWebsite DevelopmentWooCommerce DevelopmentBranding
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Industry(s):
Business Services
D2Z specializes in website design and social media marketing for lead generation or online sales. D2Z Design’s combination of website design, content curation, and social media management turns an average website into a lead generating machine. Interested in learning how D2Z can turn your website into the tool you were expecting? Contact us today to learn more!
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Businesses provider works with
Works with
Small
Provider's minimum per-project cost
Per-project minimum
$2,500 or more
Provider's minimum retainer cost
Retainer minimum
$1,500 or more, monthly
Provider updated information on 10/2/2019
Services Offered
Website DevelopmentWooCommerce DevelopmentDigital Marketing
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Industry(s):
Business Services
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Contents

Website Development Companies Hiring Guide

Researched by David J. Brin and edited by Tony Furnas
Updated August 29, 2025

What is web development outsourcing?

Web development outsourcing involves businesses hiring agencies to work with project managers and strategic marketing experts to build and create websites and web applications that support a client’s overall business goals. A talented web developer leverages multiple programming and frameworks to create a seamless, user-focused experience. 

Web development agencies fulfill various services related to creating, managing, and maintaining digital assets. Some of these are:

  • Web design: Agencies build sites that focus on visual appeal and aesthetics, improving the user experience and user interface (UX/UI) to enhance overall ease-of-use.

  • Web development: Development companies provide support across the client side of the project (front-end) and server-side data management and site architecture (back-end).

  • Security and Integration: Skilled developers are able to build cybersecurity solutions and integration into websites that create a cohesive and secure foundation of digital assets.

  • Website maintenance: Agencies use monitoring tools to track site performance; this performance data can then be used to make site improvements and add new features.

  • Search engine optimization: Web developers support SEO improvements to improve site reach and brand visibility.

  • eCommerce support: Developers understand the technical requirements of building eCommerce solutions for brands seeking to establish a web presence to sell products.

  • Content management system: Developers can build custom CMS solutions or manage existing CMS plugins and modules on the websites they build, as well as help to manage and update the site content.

What are the different types of website development?

Web development can be viewed from two perspectives. The first is what methodologies are used to manage a development project, while the second is what functional level of the website the developer is most focused on.

Development methodologies

There are a number of software development methodologies that agencies leverage to keep projects organized and on budget. Major methodologies include:

  • DevOps development ensures the final project is evolving over time to best meet user needs. The “dev” phase involves coding, building, testing, and deploying the website. The “ops” phase monitors website performance and uses the data to inform the team where improvements should be made. DevOps reduces time to market and increases the speed at which developers can address bugs or flaws.

    • DevSecOps introduces security best practices early in the DevOps development cycle to create a more security-focused final deliverable that provides users with a safe and stable experience.

  • Agile development, including Scrum, extreme programming (XP), and feature-driven development (FDD), is an iterative developmental approach that minimizes risk, reduces the number of bugs in the final deliverable, and focuses on adding new features and functionality.

  • Waterfall development is a slower, sequential approach to software development that follows a linear sequence of phases: requirements, design, implementation, verification, and maintenance.

  • Rapid application development (RAD) is a four-phase process that produces a high-quality, low-cost system. Phases include requirements, user design, and construction, followed by a cutover phase that prepares the product for launch. The user design and construction phases are repeated iteratively to work out design flaws and ensure the product meets user expectations.  

Functional approaches to website development

Digging a little deeper into the services web development agencies provide, website developers tackle building functionality and features for their client’s websites based on whether they are focusing on client-facing features, server-side elements, or both.

Front-end development

Front-end development involves translating the intended look of the site created by web designers using wireframing software tools into a working website. The visuals come to life using code languages like HTML, CSS, JavaScript, and sometimes Python and are then enhanced by graphic designers. 

Front-end developers bridge the gap between designers and clients by building the front-end interface from scratch using code languages or templates from existing open-source or content management systems, like WordPress or Wix. These tools allow developers to combine a drag-and-drop interface with the ability to modify the code to create flexible sites that appear to be more customized than they actually are.

Back-end development

Back-end developers ensure that the software, servers, and database components of the website are in working order. This includes user management, membership, customer records, and other data-driven functions. For example, if you have a website that is driven by users who log in to check an account, the back-end developer ensures that any data associated with the user is coded correctly. Back-end development is accomplished through the use of database languages like SQL, Ruby, and C#.

Full-stack development

If a client is creating a website from scratch or needs a major overhaul, they are likely to hire a web design studio with a team of full-stack developers. These developers are skilled in both front-end and back-end website development. Full-stack developers are also typically versed in connecting your website to other web servers, such as those hosted by Amazon, sites, or social media platforms through the use of application programming interfaces (APIs) or plugins. 

What are the benefits of outsourcing web development?

There are some definite advantages to outsourcing your web development to a studio that specializes in building and managing websites versus hiring and maintaining an in-house team or using a software-based development platform. Hiring a third-party web development agency has the following benefits:

Saves time and resources

Hiring an in-house developer and licensing the necessary software tools for website development requires extensive time and resources. Agencies specializing in web development and other marketing and software development services can spread the costs of both staffing and development tools across their client base. 

This makes using a service provider or freelancer an affordable alternative for small-and-midsize-businesses that don’t maintain an in-house staff with the necessary skill set to design a website properly.

Provides a scalable solution

A static website can do tremendous damage to an organization’s online credibility and reputation. Web content should be maintained regularly to remain relevant and informative. Similarly, website functionality should evolve with a business's growth, ensuring that the website offers the intended customer experience. 

While a small business might struggle to find the bandwidth to keep up with website maintenance, a contracted studio provides a scalable dedicated resource to their client’s website design and upkeep.

Allows you to focus on core businesses

One of the primary challenges in devoting resources to an in-house web development solution is that doing so diverts valuable bandwidth away from a business’s ability to focus on core business tasks. There’s also no guarantee that over time an in-house developer will be able to develop and maintain the skills and expertise to keep up with modern website development needs.

Agencies employ top-tier web development talent to ensure the websites and web applications they build for their clients adhere to cutting-edge design standards. By absorbing the design and management of web-focused tasks, companies can redirect their internal staffing and resources to generate and convert leads and drive profitable activities.

Agencies’ post-launch support services keep websites functional and up-to-date

A web development studio’s work isn’t finished once a website launches. Clients will have feedback about the user experience that can be used to inform the service provider how to improve their product to better meet a client’s needs. Ever-evolving web technologies, search engine optimization requirements, and content management needs can all be handled under a post-launch contract with clients to ensure websites remain secure, functional, and updated, especially in the event that a client doesn’t have the internal resources to perform these activities. 

How do web developers charge for their services?

A web development company's pricing is based on the rates the service provider has in place for specific web development tasks and the website platform a client’s project requires. For example, should the developer and client choose to host a website on an open-source platform like WordPress, then there are standard costs with that platform. However, the bulk of costs will come from the services provided by the studio itself. 

There are a number of cost structures for developing websites offered by agencies, depending on the services they are contracted to perform. The three most common models are:

  • Hourly rate charges are for short-term projects with a limited scope. Hourly rates are also applied to maintenance agreements and the creation of basic websites with little advanced functionality. 

  • Flat-rate pricing is used for projects with a broader scope. The pricing estimate is established up front through a client consultation and laid out according to the project management plan that includes setup, code creation, training on how to update and maintain content, and additional maintenance and design as needed. 

  • Retainers, often paid monthly, secure the studio’s services long-term and ensure the client has access to ongoing development and maintenance needs. 

Dynamic websites requiring regular updates and ongoing development of features and maintenance will often come at an initial flat-rate cost, with additional services offered on either a retainer or hourly basis, depending on the scope and complexity of those services. 

Website development is often offered alongside other software development services in larger agencies, so it’s common to see value-based and performance-based pricing models for certain web development projects that are focused on deliverables and performance. 

How to choose the right website development company

Before choosing a website development company, businesses have some pre-work that needs to be accomplished to streamline the decision making process. The most important preparatory step is that the leadership team should establish a realistic budget and work to understand the scope of the website you’re looking to build as well as how involved your team needs to be in order to ensure your culture and mission shines through the project.  

Some other questions your organization needs to address in the decision making process help to determine if the web development studio aligns with your organization’s needs. Are they experienced in your industry niche and do they align with the culture that you have in place? Are their prices in line with your budget? Does their development methodology allow for open communication and feedback throughout the development process? 

With these concerns in mind, your company should follow these basic steps when exploring which website development company best suits your needs.

  • Take advantage of free or low-cost consultations with agencies to determine what your website requirements include. Do you need a site capable of handling eCommerce, bookings, and client management, or do you need a specific layout or number of pages? 

  • Establish a budget and inquire about each studio’s project and hourly rates, as well as which other pricing models are in use.

  • Explore each company’s portfolio to determine if their past work is in line with the type of website you need built. Do they have the technical expertise to handle your project?

  • Ensure that agencies you’re considering working with have a positive reputation by exploring their reviews online and contacting previous clients to learn about their experiences.

  • Determine what communication standards the contracted service provider in question has in place, which development model they use to build and deploy software, and what security standards are standard-built into their websites.